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Lead Generating and Marketing Tools for Real Estate Agents

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SUGGESTED READING

These books are good resources for real estate web site design ideas and in promoting your web site online and offline.  They provide no-nonsense content in marketing your web site.
You can find them online at www.Amazon.com as perhaps occassionally on www.Ebay.com .

Real Estate Rainmaker Guide to Online Marketing
By Dan Gooder Richard

FROM THE PUBLISHER
"Real Estate Rainmaker Guide to Online Marketing walks you through the practical steps of building an e-practice brand with web domains, websites, and e-mail "drip" marketing systems. This practical, proven system uses real-world examples and straightforward guidelines to show real estate professionals how to generate more leads and more sales at the lowest possible cost."

Packed with hands-on tips and simple techniques that work for novices and veterans alike, the Real Estate Rainmaker Guide to Online Marketing is an indispensable tool for real estate professionals who want new solutions and proven ways to use the Internet to increase business. By combining the cutting-edge online strategies and time-tested offline marketing techniques in this book, you'll have an effective, profitable marketing strategy up and running in no time.

Don’t Make Me Think
By Steve Krug

FROM THE EDITORS
Exactly how do you deliver great web usability? This book shows you, start to finish! Steve Krug knows his stuff, and this slim volume brings together a career's worth of hands-on wisdom and experience. Discover how users really use the Web nowadays -- it's not how you think. Learn how to design pages for scanning, not reading; how to write for the Web; how to build great navigation; create an outstanding home page; and more.

FROM THE PUBLISHER
Even if every Web site could afford a usability expert (which they can't), there just aren't enough of us to go around. So I tried to boil down what I've learned over the years (principles like "Don't make me think" and "Get rid of half the words on each page, then get rid of half of what's left") into a short, profusely illustrated book—one that even the guy who signs the checks (the one who looks at the site when it's ready to launch and says "I hate green. And there should be more big pictures.") might read.

Realty Blogging
By Richard Nacht and Paul Chaney

FROM THE PUBLISHER
Despite surging interest in blogging within the real estate industry, it's hard for real estate professionals to find clear, authoritative instruction on how to make the most of this powerful direct-communication marketing tool. Realty Blogging fills the gap--giving agents and brokers the knowledge and tools to increase profits through the use of blogs in their business.

Readers learn proven strategies to set themselves apart from their competition, including brand building, competitive differentiation, relational marketing, and positioning.

Real Estate Web Site
By Susan Sweeney

FROM THE PUBLISHER

101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Seller

An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency's or individual agent's site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate agents and office managers can use the templates, checklists, and forms included to make their website an important and effective selling tool.

If you want additional information regarding the content of this item please refer to the manufacturer for more details.

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